What did Josef Muller Brockmann do?
He was a pioneer of the International Typographic Style. Müller-Brockmann is recognized for his simple designs and his clean use of typography, shapes and colors which inspire many graphic designers in the 21st century. Graphic artist studied at the Kunstgewerbeschule, Zurich.
Why is Josef Muller Brockmann important?
Müller-Brockmann is probably one of the most influential graphic designers in the history of our profession. His work is always taught, studied and published. It is certainly the figurehead of Swiss graphic design (which also takes the name of international style). His work is influenced by Bauhaus and constructivism.
What major contributions did Josef Müller-Brockmann make to Swiss design?
Josef Müller-Brockmann Müller-Brockmann was one of the leading protagonists of Swiss Design in the 1950s. He is highly regarded for his posters, which use text, photographs and simple graphics to create striking and rhythmic compositions. He is also well known for his unswerving commitment to grid-based design.
What fonts did Josef Muller Brockmann use?
Müller-Brockmann exclusively used sans-serif type faces in his work, mostly favoring Akzidenz Grotesk, even over it’s successors, Helvetica and Univers. He, in an interview, described contemporary, decorative, typefaces as a “shaky foundation”, if they have to be used by designers to encourage people to read.
Who inspired Muller Brockmann?
As with most graphic designers that can be classified as part of the Swiss International Style, Joseph Müller-Brockmann was influenced by the ideas of several different design and art movements including Constructivism, De Stijl, Suprematism and the Bauhaus.
What exactly is Swiss Design anyway?
In addition to the grid, Swiss Style usually involves an asymmetrical layout, sans serif typefaces and the favoring of photography over illustrations. The movement’s innovators combined elements of other artistic trends to create the beauty and simplicity of the Swiss Style that we know today.
What is the Swiss Style called?
International Style
Quick summary ↬ Also known as International Style, the Swiss Style does not simply describe a style of graphic design made in Switzerland. It became famous through the art of very talented Swiss graphic designers, but it emerged in Russia, Germany and Netherlands in the 1920’s.
Why is Swiss Design important?
The Swiss Were Good They said they were creating a language of design simplicity based on fundamental forms, clarity and rational thought. The International Typographic Style that originated in the postwar 1940s and ’50s was the basis of much of the development of graphic design during the mid-20th century.
Who is Josef Müller-Brockmann?
Josef Müller-Brockmann (May 9, 1914 – August 30, 1996) was a Swiss graphic designer and teacher. He studied architecture, design and history of art at both the University and Kunstgewerbeschule Zürich.
Who was Joseph Brockmann influenced by?
Joseph Müller-Brockmann. As with most graphic designers that can be classified as part of the Swiss International Style, Joseph Müller-Brockmann was influenced by the ideas of several different design and art movements including Constructivism, De Stijl, Suprematism and the Bauhaus.
What did Müller-Brockmann say about systematic order in design?
In an interview, Müller-Brockmann was asked about his inclination toward systematic order in designing given he advocated objective and radically minimalist geometric design and was the one who invented grid system for graphic design. In response, he explained that finding order in everything is rather a wishful thinking on his part.
What books did Wilhelm Müller-Brockmann write?
Besides teaching and serving as design consultant, Müller-Brockmann also authored several books on graphic designing. Some of his notable works include The Graphic Artist and his Design Problems (1961), History of Visual Communication and Grid Systems in Graphic Design.
https://www.youtube.com/watch?v=GqGVgMDB4qk